Increasingly, podcasts are becoming more than simply a way to listen to a podcast.
For example, a new report from analytics firm Alexa found that about half of all U.S. households own at least one podcast.
Alexa also found that nearly a third of U.K. households have a podcast, while a quarter of Germans have one.
And, of course, there’s always the question of whether the podcast format is worth the premium price, as the majority of podcasts that make it to U.D.C. are available for free.
In fact, a recent study from the Pew Research Center found that the number of podcast listeners in the U.N. rose from 3 million in 2016 to 3.4 million in 2017, and it predicts that by 2021 the number will reach 10.5 million.
And it’s worth noting that the Pew research also predicts that podcast listenership will rise in the years ahead, as new services like Spotify and Apple Music open up new opportunities for listeners to engage with their favorite podcasts.
But why podcast?
In the end, the answer is that, as you can see in the chart above, podcasts have become more than a way for people to listen.
They’re a way of life, a platform for communication, and a way in which people can connect and share their ideas.
Podcasts offer an excellent way to reach a global audience.
In fact, the research found that podcast audiences in countries like India, Indonesia, and South Africa, as well as in Africa and Asia, are larger than the U,D.K., and Australia.
And when you combine the audience size of a podcast with the reach of a social media platform like Instagram or Snapchat, it’s clear that podcasts are not just a way people can listen to podcasts.
As the number and popularity of podcasts continues to grow, they’re a critical tool for social and political change, and the future of the world looks bright for a podcast format.
What do you think?
Follow Mike Pearl on Twitter: @MikePearlNPR.