The internet’s largest video site is increasing its traffic, increasing traffic and increasing views for its videos, according to a new report.
The video platform saw more than 5 billion unique visits in the second quarter of 2017, which was up from just over 4 billion in the first quarter, according a new study by digital agency eMarketer.
YouTube also saw its traffic grow by 10 percent, according the report, which also said it will likely hit its 2018 revenue goal of $1.8 billion.
The report did not specify what that number means for YouTube’s revenue, which will likely have to grow by a similar rate to that of Google’s.
The study said that YouTube’s traffic has grown by an average of 10 percent a year since 2010, which is the most in the past decade.
The company has seen its subscriber numbers increase by 30 percent in the last three years, and it has been growing more rapidly than Facebook, Twitter, and others in terms of revenue growth, eMarketers said.
YouTube has long been a leader in video, but the rise of mobile platforms like Facebook, Instagram, and Snapchat has made the platform more attractive for advertisers, who are now able to target the users who spend the most time on its platforms.
That trend continues this year, when YouTube is projected to take in more than $2 billion in ad revenue.
YouTube said it has now reached 100 million monthly active users, which would be the second-highest monthly total of all platforms in history.