Online shoppers will be able to buy online from an online store in the coming weeks, with the launch of the new Online Store Platform (OSP).
The Irish Times understands that the new platform will launch with the support of a range of major retailers including Marks and Spencer, Zara, Tesco and Sainsbury’s.
The online shopping platform is designed to enable people to shop at a single location, with orders made through their mobile devices and online.
In addition, it will enable retailers to link to online store websites where customers can buy and sell goods online.
Online shoppers will also be able, through the platform, to search for goods online, search for discounts on products and get information about local businesses.
It will also provide an online shopping experience similar to that of a physical store and will allow people to create a profile and store their shopping habits, including where they shop and how often they shop, which will be shared with others.
Online shopping will be offered to a wider audience, with retailers keen to cater for shoppers who are not familiar with the online shopping system.
Online retailers are currently restricted to selling on a range a large number of products.
However, as the number of people online increases, so will the opportunity for online retailers to offer products and services to the wider consumer.
Online sales are a big part of the economy in Ireland, accounting for more than half of all retail sales.
Online stores, which have a network of over 5,000 retailers in more than 200 countries, account for one in every three Irish retail sales, according to the Irish Retail Council.
Online store platform is the latest innovation in the e-commerce industry, with more than 1,000 new online retailers joining the fray in the past 12 months.
Online shop has seen a huge rise in popularity over the past few years, with sales of €2.8 billion ($3.1 billion) in the second quarter of 2017, up from €1.9 billion in the first quarter of this year.
Online shops accounted for almost one-third of the €1 billion ($1.4 billion) spent on online products in the same period, up nearly 20 per cent from the previous quarter.
Online orders and sales have also increased in recent years, up over 30 per cent year on year.