Uber is launching an unrivaled search engine in a partnership with eBay, its biggest customer, and is hoping that the online retailer’s billions of users will help drive traffic for its own search engine, its founder and CEO Travis Kalanick announced on Monday.
The search engine is called “UberX” and it will be built by eBay, the company said in a blog post.
UberX is a free service that allows people to search for a company, an employee, or other content that is relevant to them and has a strong connection to the company.
The service will be available in several cities, including San Francisco and New York, before it launches globally on Sept. 7.
The partnership with UberX comes as Uber is increasingly trying to become a more efficient and profitable operation.
Uber said in January it would pay $10 billion to buy rival Lyft for $1.7 billion.
Uber is the largest ride-hailing company in the world with more than 1.6 billion users.
The company has a $1 billion investment from venture capital firm Kleiner Perkins Caufield & Byers.
Uber is in a battle with rival ride-sharing service Lyft over the value of its services, which have also faced competition from ride-share apps such as Sidecar.